How have I won this incredible award..

After starting a digital firm 2.5 years ago, creating my own global network for my awesome clients , being elected for the International Assembly team representing the UK for ACCA, representing the APPG on tech for ACCA , encouraging students to learn tech as well as accounting and so much more. Setting up Soaring Falcon, a digital firm is one of the best things I could ever imagine doing.

Being recognised by Xero as the UK MVP for 2017 is my proudest moment in my journey so far. Xero has been a huge inspiration to me and has become the heart of my business. They provide me with the tools I need each day to run my practice and to grow it. The world is at my feet.

Thank you Xero!

In naming Alex Falcon Huerta as Xero’s MVP 2017 we are recognising Alex for her commitment to client service as well as the contribution she is making to the entire Xero community in the UK.

Alex has clearly demonstrated the highest levels of commitment to her own professional development and to that of her team, she is recognised a digital pioneer at a time when the world of accounting is undergoing huge transformation with digital technologies, and finally for her advocacy and unwavering support for SMBs who also struggle with many of the same challenges as the world goes digital
— Gary Turner, Managing Director, Xero
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